Quick Review
Project Goal
Bridge the gap between trading data analysis and customer support by gathering direct user feedback to improve the overall experience.
Strategy
Distribute CSAT surveys from high-activity trading regions. Collect feedback on satisfaction, pain points, and suggestions.
Key Results
Collected 1,000 valid responses, identified key pain points, and delivered data-driven recommendations that led to product optimizations
The Process
Identify user segments based on data
Designing survey questions & logic to address research objectives
Organizing and analyzing survey data to derive research insights
Shared insights with leadership, PMs, and Support teams
Thank you for exploring this work—enjoy a coffee break!
